Infuse tea project main goal was to bring tea away from the earl greys and make it more attractive to a younger audience.
The boxes were designed to be played with and displayed different ways.
A range of teas targeted towards university students was developed. Influenced by a survival kit these included a tea for hang overs, sleep, and study.
An advertsing campaign utilised technologies like augmented reality to enage the user and social media was used to create a brand identity.