The Arena

Bootcamp Gym

The Arena is the latest addition to The Olympic Gym.  Combining bootcamp techniques, interval (HIIT), circuit & cross training to enhance weight loss,while also targeting functional strength, cardio fitness, co ordination, core strength & stability.

The identity combines the iteractive element and high intensity of the work outs.


Agency: Public Eye
Creative Director: Jeremy Barron
Designer: Brendan Kavanagh